In The Making: 'Adventure Pack' For Dogs

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It’s not made for a dog to scale a cliff. But a startup dog-equipment company called Bravery has designed a top-fastening canine pack that stands out.

A killer feature is the pack’s waterproof pouches. Load it with dog food or accessories, and let Rover run. Even if he swims the stuff will be safe.

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Bravery designed the PCT Pack after founder Patrick Tratio’s dog was injured by an ill-fitting pack on a hike up Mount Hood. The company has launched a Kickstarter campaign in an attempt to raise $45,000 for production.

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Brand spokes-dog Lizzy chilling along a trail

The PCT pack has reflective detailing, attachment points, breathable interior fabric, and an emergency handle for a human to grab if the dog gets in trouble.

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If you have a dog and would like to support a startup check out Bravery online and get a pack for $120 if the fundraiser succeeds. The PCT pack is expected to retail for about $150 when it goes to wide release in 2014.

—Sean McCoy

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The Bravery PCT fastens on top of the dog

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