Brev M. Components

Urban riders often wax poetic about the minimalism of their rigs. Some labor over every component choice, researching and digging for the perfect chainring, grips, saddle or handlebars. Brev M., a new company and a subsidiary of Masi Bicycles, is an outfit made for these folks.

Introduced during this year’s Interbike trade show, the Brev M. website went live a few weeks back at www.brevm.com. The products, which range from headset spacer kits to track grips, start arriving in shops next week.

The brand will focus on “design and reasonably-priced products that are influenced by the emerging trends in the marketplace.” Those trends include a heavy dose of single-speed and track bike or fixed-gear influenced bicycles, which have seen a jump in popularity. Bike polo, BMX, alleycat and messenger culture have some say in shaping the trends Brev M. is looking at, too.

Brev M.‘s product range for now is limited to just parts, including saddles, wheels, and components. But the company plans to expand into items like frames, soft goods and bike polo accessories, according to a press statement.

In an interesting move, the company is working to form a BMX-style “flow” team of urban riders, alleycat racers and fixed-gear freestyle riders. Could they be brand “ambassadors” in messenger bags and tight jeans? We’ll see.

As the fixed-gear/single-speed market evolves, Brev M. says it will follow trends and create products to meet market needs. “What might be a niche for others is our entire reason to exist, so we’re taking this very seriously and will be working closely with riders to develop products that meet a need or fill a void,” a company representative said. www.brevm.com

—Stephen Krcmar lives in Mammoth Lakes, Calif.