Sun-Reflecting Bike Kit
July 13, 2010, 9:58 am / Categories: Biking
By T.C. WORLEY
Most of cycling’s newest technologies do not interest me. I prefer my bikes single-speed, my socks wool, and my cycling apparel not too flashy. But I have to admit that the new Avanti kit from Descente has me veering out of my old-school rut a little bit.
For the rather high asking price of $430, the Avanti outfit — jersey, $190; bib, $240 — ought to be pretty amazing. If you ride where the sun bakes hot, then indeed you’ll likely find this kit special. Using a technology called coldblack (lowercase “c” intended), the material resists sunlight and UV rays. The kicker: coldblack is touted to keep riders as much as 9 degrees (Fahrenheit) cooler when wearing the getup in the sun.
The coldblack material is the result of a partnership between Schoeller Technologies AG and Clariant. It’s a textile finishing technology that “prevents textiles from heating up as much and offers reliable protection against UV rays,” the manufacturer says. It achieves this solar protection by working as a sun reflector as well as a UV protector.
I tested it this spring and summer. After several months of riding in hot weather, I was pretty sure that the kit was working, but I wanted more evidence. So to really test the kit, I took a cooking thermometer, a timer, and a lawn chair out into the sun.
The thermometer was slipped between the fabric and my skin. After sitting unmoving in the sun for several minutes, I was surprised to find that compared to another (also black) kit I wear the Avanti stayed at least 7 to 10 F degrees cooler. This could be a significant boon to those living or racing in hot sunny climes.
In addition to keeping cool, the Avanti has a decidedly high-end feel to it. Fabrics feel “techy” and seem durable. Mesh panels add to the cooling effect. Welded edges and lay-flat seems keep things comfy. Fit is snug without being tight, and unlike most elastic bottomed jerseys, this one does not ride up on my waist.
Available in black with either red or white accents, the kit is mighty handsome. I now often reach for the Avanti when it’s hot outside.
Do note that the sizing seems to run small. I wear medium kits, t-shirts, etc. In the Descente, I needed a large. And the kit, while pretty neat, is not necessarily much cooler than a light-colored kit. The benefit is mostly to those who want to wear black but reap the benefits of a lighter color. And the price of admission will keep all but the wealthier or committed riders away.
Overall, from the moment I put it on, it was apparent that I was wearing a top-shelf kit. The great fit made me feel faster before I even climbed on the bike. And with help from coldblack, the Avanti has become my favorite summer riding kit, hands down.
Its for sun reflection! Not moon reflection They’re not using it at night!!! And there’s so much more to these products than just the sun reflecting stuff. I’ve got the bibs and are phenomenal. Where’s your post about insanely expensive Assos stuff that doesn’t hold a candle to this Descente stuff?
- Weekly E-Newsletter
Sign up for our e-news for a weekly update on new gear, adventure travel, and prize giveaways.
- Latest Articles
- 10 'dirtbag' climbers convert vans into mobile homes
- $15k Prize Pot brings Olympians, National Champs to Mountain Games MTB
- 'Sexy Bodies, Naughty Words' are Hallmarks in Pearl Izumi Campaigns
- 100+ Years as 'Adventure Equipment' (yes, the Thermos)
- Shoelace of the Future? Tour of Boa Technology in Denver
- 100 Miles of Twisting, Climbing, Gravel Road Biking at Almanzo Race
- Hot or Cold? Thermos 'Travel Tumbler' Test
- Video: 'Gear Junkie Challenge" Urban Adventure Race
- Winners! 'Ragnar Trail' Sweepstakes with Salomon
- 'Pro-Level' Air Attack Helmet Put to Test
- Popular Articles
- 'Sexy Bodies, Naughty Words' are Hallmarks in Pearl Izumi Campaigns
- 10 'dirtbag' climbers convert vans into mobile homes
- 100 Years as 'Adventure Equipment' (yes, the Thermos)
- World's 10 Most Dangerous Mountains
- Survival Gear: 10 Items To Survive
- 100 Miles of Twisting, Climbing, Gravel Road Biking at Almanzo Race
- 'Pro-Level' Air Attack Helmet Put to Test
- 'Fat Bike' Trend: Overrated or For Real?
- You’re Grounded! 'Earthing Sandals' Provide Electrical Link To Planet
- Camping Gear Reviews | Gear Reviews
- Climber makes couch out of old rope (and 9 other odd uses)
- Workout Wear
- Shoelace of the Future? Tour of Boa Technology in Denver
- Chimney Stove: Boil Water with Sticks and Grass
- Hot or Cold? Thermos 'Travel Tumbler' Test
- Fat Bike trend Dead? Walmart sells 'Beast' bike for $199
- First Look: Suunto 'Ambit 2' for multisport market
- 10 Rules: Running with your Dog
- First Look: Bear Grylls unveils line of Camping gear
- 10 Knives You can (soon) bring on a Plane
- Friends of Gear Junkie
- Monopoint Media
- The Goat
- Alpinist
- Adventure Blog
- YogaSlackers
- Checkpoint Tracker
- Outdoorzy
- Get Outdoors
- Gear Flogger
- Feed The Habit
- Gear.com
- Adventure Journal
- SuperTopo
- Trailspace
- Outside Online
- iRunFar.com
- UpADowna
- About Adventure Travel
- Cold Splinters
- UpNorthica
- Sender Films
- Venture There
- Wend Magazine
- No Boundaries
- Breathe Magazine
- Elevation Outdoors
- Rock and Ice Magazine
- Trail Runner Magazine
- REI Blog
















So consumers pay a huge premium to be less visible to cars on the road and get inferior performance to light-colored jerseys. Good thing you got it free in exchange for advertising the lameness.