‘404 Error Page’ icons give glimpse into outdoors brands

Type in an incorrect web address for many outdoor gear sites and you’re greeted with a silly photo, a pixelated image, or some other idiosyncrasy. After a mistake entry on Marmot’s website last week (which revealed a cute cartoon rodent with a note, “Sorry, Page not Found”) we intentionally mis-entered a few URLs to see what other brands had up their digital sleeves. Here are a few favorites from our error-filled search. —Stephen Regenold

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