‘404 Error Page’ icons give glimpse into outdoors brands

Type in an incorrect web address for many outdoor gear sites and you’re greeted with a silly photo, a pixelated image, or some other idiosyncrasy. After a mistake entry on Marmot’s website last week (which revealed a cute cartoon rodent with a note, “Sorry, Page not Found”) we intentionally mis-entered a few URLs to see what other brands had up their digital sleeves. Here are a few favorites from our error-filled search. —Stephen Regenold

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Stephen Regenold is Founder and Editor-In-Chief of GearJunkie, which he launched as a nationally-syndicated newspaper column in 2002. As a journalist and writer, Regenold has covered the outdoors industry for nearly two decades, including as a correspondent for the New York Times. A father of four small kids, Regenold and his wife live in Minneapolis.