Clueless Boyfriend and Bike Chains Subject of new Video

Clean, quiet, maintenance-free, and (best part!) no bike grease to dirty your walls or mess up your shirt. That’s the message of a new video oriented to women by the makers of the Gates Carbon Drive.

Gates’ “chain-replacing technology,” as the company puts it, uses a high-strength drive belt and two metal sprockets instead of an old-fashioned bike chain and gears. It requires no grease (as the video shows) and potentially less maintenance than a traditional bike drivetrain, another thing Gates hopes to show women who might otherwise be turned off by the hassle of a normal bike. Take a peek below. Ladies, what do you think?