Most sunglasses are made of petroleum-based materials. But in an effort to reduce its ecological footprint, ZEAL has 100% "plant-based" sunglasses coming out this spring.

With price tags hovering at $950 and up, this week Suunto upgrades its Elementum watch line and "enters the luxury timepiece market." But inside are features to measure altitude, air pressure, water depth, direction (compass), and more.

It started with astronauts and fighter jet pilots. Now, a Tel-Aviv startup called LifeBEAM is entering the cycling world with a sensor-equipped bike helmet.

In a bold statement that's obviously a marketing stunt, RockShox notes that almost all of its customer base is not good enough for a new rear-shock system. Going a step further, the brand is only allowing pros to purchase.

It looks like a pillow with a cell phone glued on the side. Closer up, you see a solar panel and a tiny red light. The LuminAID is a lantern unlike any other we've seen.

Put your phone in a jersey pocket and ride. Advertised to be the first "iPhone-powered" bike computer, the RFLKT product from Wahoo Fitness acts as an interface for iOS cycling apps.

Called the Edit, a new snowsports helmet from Giro has a place to snap on your GoPro or other action cam. No more top-of-the-head camera placement needed, and no straps required.

This 36-inch longboard has a concave deck and “ruggedized, luminescent display” lights embedded in the tip and tail. Time to shred and carve after dark with added visibility around cars.

No joke. You "activate" the fabric on this jacket from New Balance by leaving it under strong lights for 10 minutes. Light is absorbed. Then you head to run off into the night. . . .