Gracie’s Gear Sports Bra

The inspiration for Gracie’s Gear Inc.‘s debut product came two years ago when founder Lauren Grace Updyke was training for her first marathon. She had tucked energy gel packs under the strap of her sports bra, an easy-access point, though not without some chafing consequences.

And then it hit her: Why not incorporate a pouch on the front of the bra?

Thus, the POWER POUCH was born, a three-compartment pocket on the front of the bra made to carry your iPod, cell phone, energy gels, or car keys.

The POWER POUCH is stitched on the outside of the bra fabric to keep objects from chafing the skin. There’s a small zipper and a cord hole in the pocket to feed an MP3 player cord.

My wife has tested the Long Tank model, a bra made 88% of polyester with 12% Spandex thrown in. It comes in four colors (blue, pink, black and green) and has a “racer back” construction to allow for a full range of arm movement. It’s about 2 inches longer than a standard tank top, according to the company, which can increase comfort.

Sizes range from 32A up to 42DD.

The long Tank is on sale now for $32.30.

The company’s other products include a hooded jacket, running shorts and two other sports-bra models.

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Stephen Regenold is Founder and Editor-In-Chief of GearJunkie, which he launched as a nationally-syndicated newspaper column in 2002. As a journalist and writer, Regenold has covered the outdoors industry for nearly two decades, including as a correspondent for the New York Times. A father of four small kids, Regenold and his wife live in Minneapolis.