ISPO BrandNew Award

I journeyed to the ISPO trade fair in Munich, Germany, last summer, and the BrandNew Awards were among the most intriguing items on the show floor.

ISPO-BrandNew.jpg

The BrandNew Award is the largest competition in the industry for new products and startup companies. This winter’s winners were just announced. . .

1. Jochum & Nesler Speedrider
(a kite-skiing product that combines a parachute and a paraglider to enable “flying over snow”)

2. Streetstepper Boddybuddy
(bike-like contraption sans pedals; stair-step action powers the ride)

3. Bombdesign
(Handbags, for women—not sure what the outdoors connection is)

4. Westcomb I Rebel Hoody
(this waterproof-breathable shell has an mp3 player remote control built in + tangle-free cables that snake unencumbered through the garment)

5. Trampboard
(a snowboard dummy specifically designed for trampolines where ‘boarders can practice tricks)

6. Blatand
(turns a cell phone into a “personal trainer” with heart-rate monitor adapter, etc.)

7. Headzone
(helmet with built-in radio; waterproof)

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