Maximum Cush 'Fat Shoes' Are Trend for Multiple Brands in 2014

HOKA One One CONQUEST, $170— The original oversize company has a new model, the CONQUEST, with a lighter and more resilient midsole foam.

While huge-looking, a brand rep pointed out to us that the midsole is more than a “huge marshmallow cushioned shoe.” To this point, a rounded shoe shape, the brand notes, is designed to promote “accurate foot-roll” through the gait cycle.


Also new is the upper material. Hoka is using a no-sew construction for a better fit on the foot.