'Performance' Lingerie

We don’t often write about women’s undergarments on Gear Junkie. But a new company, The KN Group LLC of Carpinteria, Calif., had a product line at the Interbike Expo last month that caught our eye. Indeed, the stylish, sexy MOVMODA collection of performance “base layers” that the company displayed appear to be regular, good-looking lingerie. But the shorts, bras, and unisuits are in fact performance pieces made to wear while bike commuting or during other activity.

MOVMODA Lingerie image.jpg

MOVMODA ‘Performance Lingerie’

A company tagline talks about catering to active women who want great style and comfort. Says company President Kerry Mann, “We wanted to create a product that evokes sensuality and blends key ingredients: a dash of sex appeal, a flirty touch and a lot of comfort.”

MOVMODA Performance Lingerie.jpg

MOVMODA

This is accomplished with cuts that allow for movement, support and comfort while maintaining a stylish look. A special Italian-made nylon/Lycra fabric is used that’s touted to be form-fitting, moisture wicking, UV-protective, and quick drying. The MOVMODA “performance lingerie” collection will be available in stores for January 2011 at about $50 to $100 depending on the piece.

—Stephen Regenold

Posted by Cherfyl Hunteman - 10/12/2010 05:21 PM

The product might be wonderful, but I think the models could have been more fit and less skinny. How about using some of the models that participate in the Athleta photo shoots? Those women have fit and well muscled bodies.
Cheryl Hunteman

Posted by man - 10/12/2010 06:52 PM

that woman is hot. works for me.

Posted by Karen - 10/12/2010 10:41 PM

I agree with Cheryl. If they are trying to appeal to women that want a performance product, then they should have models that look like they do some athletic activities. To “man”, I guess you’ll be buying lots of their product then if the ad is “working” for you?

Posted by me - 10/15/2010 03:44 AM

Or maybe they should just use mannequins. Dear god must everyone flip out over the stupid model? It’s the product you should be looking at not her chest, legs and arms.

Posted by woman - 09/17/2011 12:21 AM

I agree with Cheryl. This product would appeal to me more if the model were more of an athletic build. The marketing of the product makes a difference “me”. That’s why ppl go to school for those degrees!

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