November 25, 2009, 1:04 pm / Categories: Biking
There’s no TV show or rapping host. But with Trek you get the chance to pimp a different type of ride. For a hefty price, Trek’s Project One program gives riders the chance to fully customize a road bike — down to the cable housing and grip tape.
To start, you pick from one of 13 Trek bikes to pimp, including Madone and Equinox TTX models. You can spend as little as $3,400 or as much as $8,600 for the base bike. From there, you tweak color and graphics, add your own text to the frame, customize wheels and components, change the color of the grip tape, and more.
You can make your bike as plain or elaborate as you want. All customization happens onscreen and in a Web browser. Hit “buy” and your custom steed will be in the works in short order.
You could modify basic options like color for free or upgrade the drivetrain for more than $1,900. You could even change the wheels and subtract more than $2,000.
Once you order your ride, it’ll take about a week to build — not bad for a custom bike. https://www.trekbikes.com/us/en/projectone
- Latest Articles
- Are You Man Enough? Patagonia Launches 'Technical Knickers' (we test them out)
- Toddlers Compete On Push-Bikes... Strider Launches 'National Championship' Series
- 'Slide Un Cable En SpeedRiding'
- 10 Lantern Giveaway: Goal Zero Products Up For Grabs (10 readers will Win!)
- Active Lifestyle Luxury Goods, All Made In USA (major trend in 2014?)
- Carabiner Has Built-In 'Hook'
- American Wins Boston Marathon… Wearing Skechers Shoes
- This Light Powered By Sack Of Rocks
- Boston Marathon Winner Wore Names Of Victims On Bib
- Running Paris: Salomon 'CityTrail' Video
- Popular Articles
- Innovative Axe Design Revolutionizes Wood-Chopping Technology
- Not A Mummy: Zipper-less Design Offers New Sleeping Bag Experience
- American Wins Boston Marathon… Wearing Skechers shoes
- Taco Cat Is A Bike-Only Taco Delivery Service
- World's 10 Most Dangerous Mountains
- 1,000-Year-Old Native American Canoe
- Huff, Puff And Power Your Gizmos: Portable Wind Turbine Made For Outdoors
- Goal Zero Camp Lantern Provides Light, Built-In Charging Station
- 12 Good Boots: Find Your Perfect Hiking Footwear For Spring 2014
- No Reel Needed: Patagonia Fly Fishing Kit Is Simple, Light And Effective
- Friends of Gear Junkie
- Monopoint Media
- Adventure Blog
- Adventure Journal
- Outside Online
- Cold Splinters
- Sender Films
- Elevation Outdoors
- Rock and Ice Magazine
- Trail Runner Magazine
- REI Blog
- Weekly E-Newsletter
Sign up for our e-news for a weekly update on new gear, adventure travel, and prize giveaways.