Earlier this summer online retailer Backcountry.com launched a new brand video that had more than 200,000 views in just a few weeks. “This is Backcountry” shares three minutes and five seconds of raw and outrageous outdoor footage with viewers.
The brand has now released a five-part, behind-the-scenes video series called “The Making of This is Backcountry” to bring fans even closer to the action. The series looks into the guts, grit, and grime producers and athletes went through for each shot.
“We want (viewers) to see what it took to get all of this amazing footage,” said Scott Ballantyne, the CMO of Backcountry.
The video compilation is made with pre-produced footage from Brain Farm, Sweetgrass Productions and several other production agencies. Backcountry also worked with Camp4Collective to shoot original content for the film.
“My favorite clip is of the road bikers,” Ballantyne said. “I was on the shoot and it was pouring rain. The riders, who both work for Backcountry, were completely out of their element. You can see the sheer discomfort and pain on their faces as they battle though it.”
—Amy Oberbroeckling is assistant editor at GearJunkie.com.