‘Artifishal’: Patagonia Releases Film Dedicated to Plight of Wild Salmon

Patagonia’s long-term dedication to educating about and advocating for our waters continues with the brand’s third full-length documentary, ‘Artifishal.’ It’s available now.

Yvon Chouinard is certainly not known for his quiet take on issues facing our wildlife, land, and waters. And his brand continues to double down on educating the public in no small measure on the issues at hand.

Artifishal” is Patagonia’s latest effort to break down barriers between the public and conservation issues. This time, they’re tackling the problems currently facing wild salmon.

From fish hatcheries to fish farms to tribal fishing rights and beyond, the film covers an expansive and intricate subject as best it can in an hour and 20 minutes. Beyond the film, Patagonia has also created resources for conscientious fish consumers to better support our wild rivers and oceans.

The situation is dire and not without complications. It’s worth an evening watch. The film is beautifully put together, and it’s deeply necessary for both the plight and fight for wild salmon.

patagonia artifishal documentary
Patagonia's Latest Documentary Uncovers Wild Salmon Controversy: 'Artifishal'

Patagonia released a trailer for 'Artifishal,' its latest film about wild fish and the environments surrounding them. With an in-depth and controversial look at fish hatcheries and fish farms, this film appears to be quite revealing. Read more…

Nicole Qualtieri
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Based in Montana, Nicole Qualtieri is GearJunkie's Hunt/Fish Editor. She’s an avid outdoorswoman, and you can find her anywhere from the back of a good horse in Whitefish to solo hunting the breaks of Montana, to backpacking with her border collie in the Absarokas.

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