If the ReChaco crew could point a finger at their most loyal demographic, it would have four legs, a wagging tail, and a dedication to the delight of destruction.
“Dogs keep us in business, really” CS Supervisor James tells us, only half-joking. And the ReChaco factory bulletin board is resplendent with pictures of smiling pups with favorite sandals at their paws, the straps chewed, the buckles a midday snack, the heavy duty rubber soles typically holding their own against rows and rows of canine teeth.
The dogs write in letters on their own, explaining the deliciousness of a sweaty, sumptuous sandal, and many, their lack of remorse in the matter. And their humans send in personal notes of apologies for their beloved four-legged friends.
“My puppy decided my sandal would make a good chew toy! Too cute to be mad for long,” one letter puts it. There are stacks of photos of pups with the words “THE CULPRIT”, each one smiling and innocent in their canine bliss. One golden retriever pup sits next to a row of at least six pairs of Chacos, each sandal adorned with a special toothy touch.
“My kind knows not what they do,” Butch Cassidy the border collie replied wearily when asked about the destruction, “It’s sad, you know? But perhaps Chaco should remarket the sandal as a shoe chew. Then, none of us would feel bad about how it turns out in the end.”
Butch turned away from the interview to stare intently at the pair of Z1s on my feet. He deeply sighed then looked up and said, “I’ve never actually tried one. Do you mind if I taste yours?”
With the ReChaco program only a post office trip away, resistance was futile. He gave the shoes an 11 out of 10. Five stars. Delicious. Would chew again.