‘404 Error Page’ Icons Give Glimpse Into Outdoors Brands

Type in an incorrect web address for many outdoor gear sites and you’re greeted with a silly photo, a pixelated image, or some other idiosyncrasy.

After a mistake entry on Marmot’s website last week (which revealed a cute cartoon rodent with a note, “Sorry, Page not Found”) we intentionally mis-entered a few URLs to see what other brands had up their digital sleeves. Here are a few favorites from our error-filled search, including our own 404 Error Page.

Marmot

GearJunkie

GJ 404 Error Page
GJ 404 Error Page full

Sanuk

Outside Online

Backcountry.com

Big Agnes

Eagle Creek

The Clymb

Oakley

Petzl

Burton

GNU

Gerber

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Stephen Regenold is Founder and Editor-In-Chief of GearJunkie, which he launched as a nationally-syndicated newspaper column in 2002. As a journalist and writer, Regenold has covered the outdoors industry for nearly two decades, including as a correspondent for the New York Times. A father of four small kids, Regenold and his wife live in Minneapolis.