The snow is already flying in the mountains, and face coverings are becoming the norm.

That means it’s time to help your friends and family level up their game around town and on the slopes. BUFF, a classic American brand, has more than just face coverings these days. So flip through our hand-selected list of products below, and if you buy yourself a gift along the way, we won’t tell anyone.

BUFF gear is on sale for Black Friday. Get 25% off hundreds of BUFF gifts until Dec. 1.