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Sly ‘Men’s Only’ Ford Explorer Ad Trumpets Women’s Impact on Automobiles

What features would a car designed only by men display? In an ironic ad spot, Ford invites us to find out.

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“For the first time ever, we’ve completely re-imagined the automobile,” begins Ford’s Explorer ad, launched on International Women’s Day.

Drenched in irony, the voiceover proceeds to describe a dubiously appointed vehicle.

I’ll leave the rest up to you. And just in case nobody told you yesterday: Happy International Women’s Day.

Runtime: 1 minute

2022 Porsche Macan interior

Do You Really Need a Touchscreen? Automakers Delete Features to Keep Production Rolling

An ongoing shortage of semiconductors has forced automakers to repeatedly disrupt production over the past year. Now, some are deleting chip-controlled features like touchscreens, heated seats, and auto stop/start to help assembly lines keep rolling. Read more…

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