REI, Pattie Gonia Launch Powerful ‘Everything to Lose’ Film You Have to See

‘Suck on this: Right now, there are more pieces of plastic in the ocean than stars in the Milky Way.’ Instagram sensation, outdoor enthusiast, and inclusivity icon/drag queen Pattie Gonia doesn’t mince words in this stirring, environmental spoken-word film by REI.

What started as a light-hearted call to be yourself outdoors, Wyn Wiley’s “Pattie Gonia” Instagram persona has snowballed into a cultural movement.

The high-heeled, bedazzled Gonia strutting along hiking trails and picturesque mountainsides now stands as a rallying cry that no matter who you are, or what you look like, you are welcome outdoors — just as you are.

And now, with REI’s muscle behind it, Wiley, in top Pattie Gonia form, stars in a call to action unlike any we’ve seen. And we’re here for it!

Jezza Williams in wheelchair paragliding towards beach view
This New Zealander Is on a Quest for Inclusive Adventure

After recovering from a cliff-jumping injury, a New Zealander finds new adventure. Check out his story now in this short film. Read more…

Adam Ruggiero

Adam Ruggiero is an all-sport activity junkie - from biking, running, and (not enough) surfing, to ball sports, camping, and cattle farming. If it's outside, it's worth doing. Adam graduated from the University of Minnesota with a BA in journalism. Likes: unique beer, dogs, stories. Like nots: neckties, escalators, manicured lawns.