Venture wants to buck the rotomolded cooler trend with its 45-quart cooler, crafted with a unique spray coating for durability. By not rotomolding the cooler, Rugged Road Outdoors’ Venture is 1/3 the weight and 1/3 the price of rotomolded coolers with comparable ice retention. The brand claims it can keep ice for eight days thanks to its durable foam insulation and protective spray finish. While the claims are lofty, Venture presents something new in a market saturated with copycats. The Venture 45 is on Kickstarter now for $99.