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New 'Bear Butt' Gear Brand

Packs, jackets, and sleeping bags accompany Bear Butt‘s established line of hammocks. The young Utah-based brand took aim at an industry heavyweight with a billboard reading, “We’re Coming For Ya, North Face.” Bear Butt’s ensuing Kickstarter features a retro-themed mesh jacket, 19-liter backpack, and waterproof 40-degree F sleeping bag.

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