The ‘Walls Are Meant For Climbing’ campaign from The North Face aims to make climbing accessible for everyone.
Stare at a wall, what do you see? The North Face sees climbing, inclusivity, and community.
Launched August 15, the Walls Are Meant For Climbing campaign from The North Face pushes climbing accessibility and inclusion.
The North Face will interpret walls both figuratively and literally for the campaign. “Walls aren’t meant to divide us, they unite us. Walls are meant for climbing,” The North Face issued in a press statement.
$1 Million To Public Land
The Trust For Public Land preserves and expands public lands, and aims to provide kids with local places to play outside. Its mission is to “create parks and protect land for people.”
President of the Trust, Will Rogers, finds its mission and The North Face’s campaign similar.
Since 1972, “we’ve connected communities to the outdoors and to each other,” said Rogers in a statement. “Every park we create is an open invitation for all to enjoy, and we’re proud to say we’ve connected communities to the outdoors and to each other.”
The donation from The North Face focuses on underserved areas and supports public climbing walls in more communities.
Free Climbing With Donations To Paradox Sports
Another facet of the Walls Are Meant For Climbing campaign is, as The North Face calls it, “a global day of climbing.”
On August 19, The North Face will partner with more than 40 gyms (the complete list is available here), to offer free admission.
The North Face will make a $5 donation for each climber, up to $50,000.
Paradox Sports makes climbing accessible to people with physical disabilities. It aims to defy “the assumption that people with a physical disability can’t lead a life of excellence.”
In 2016, Paradox Sports impacted 450 climbers with disabilities.
If you think this campaign is something you can get behind all you have to do is go climbing, for free.