'Seed To Garment'… A Trend In Apparel World?

Californian farmer (right) and the hoodie that uses her cotton

You’ve heard of the “farm to table” movement in restaurants. What about “seed to garment” in the apparel world?

That is a phrase The North Face is using to describe its new initiative, The Backyard Project.

The company set out to build a locally-manufactured line of clothing. It leaned on California farms for the cotton, and then it had yarn made in South Carolina.

Californian cotton farm

Raw materials were cut and stitched into finished products near The North Face headquarters in the Bay Area.

The project is noteworthy because most garments are made overseas. While this is a micro launch, it’s neat to see The North Face experimenting not only with made in the USA, but made locally near the design team, logistics, and shipping center.

An effort like this, which works with small organic farms, mitigates the use of herbicides and pesticides. It cuts down on the overall production footprint of the clothing line.

The Backyard Project hoodie

We got a made-in-California hoodie to try out this month and can attest it is a cozy and unique piece. The company is selling The Backyard Project clothing in stores starting this week.

Stay on the lookout if you’re interested in being a part of the “seed to garment” movement yourself.

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Stephen Regenold is Founder and Editor-In-Chief of GearJunkie, which he launched as a nationally-syndicated newspaper column in 2002. As a journalist and writer, Regenold has covered the outdoors industry for nearly two decades, including as a correspondent for the New York Times. A father of four small kids, Regenold and his wife live in Minneapolis.


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