Icebreaker: Live Wild
Origin Story: Icebreaker Born From Hand-Sewn Shirt
Jeremy Moon launched the merino brand Icebreaker in 1995 as the antithesis of ‘melted plastic with chemicals added.’
Sustainable Warmth: Merino Jacket An ‘Active Insulator’
Outerwear is a hotbed for innovation. Icebreaker hops in with a new kind of ‘active’ jacket made mostly of wool.
Future Trends: In ‘Era Of Wool,’ Merino Brands Look Ahead
From sheep farms to ‘shirts of the future,’ we questioned an expert at Icebreaker about the future of wool.
Industry Lens: Icebreaker Talks Trends For Outdoors 2017
‘We are moving from decades of consumerism focused on acquiring stuff to an age of seeking out more meaningful experiences and connections.’