Guts, Grit And Grime: Behind Scenes Of Video Series

Guts, Grit And Grime: Behind Scenes Of Video Series

Filed under: Adventure 

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Earlier this summer online retailer launched a new brand video that had more than 200,000 views in just a few weeks. “This is Backcountry” shares three minutes and five seconds of raw and outrageous outdoor footage with viewers.

The brand has now released a five-part, behind-the-scenes video series called “The Making of This is Backcountry” to bring fans even closer to the action. The series looks into the guts, grit, and grime producers and athletes went through for each shot.

“We want (viewers) to see what it took to get all of this amazing footage,” said Scott Ballantyne, the CMO of Backcountry.

The video compilation is made with pre-produced footage from Brain Farm, Sweetgrass Productions and several other production agencies. Backcountry also worked with Camp4Collective to shoot original content for the film.

“My favorite clip is of the road bikers,” Ballantyne said. “I was on the shoot and it was pouring rain. The riders, who both work for Backcountry, were completely out of their element. You can see the sheer discomfort and pain on their faces as they battle though it.” athlete pushing his limits up a hill in the rain

To watch the whole five-part series head over to’s new content library, Explore , or check them out on the brand’s Youtube Channel.

—Amy Oberbroeckling is assistant editor at

Amy Oberbroeckling, an Iowa native, joined GearJunkie out of college and brought a passion for endurance sports as well as a flawless record in arm wrestling matches against famous rock climbers. Find her biking, trail running, cross-country skiing, camping, or tipping back a cold IPA.