There are ski brands and then there are ski brands like Chamonix’s Black Crows.
“We aim for the pleasure of the senses through freedom and adventure,” Black Crows says on its (highly boutique) website.
The brand’s new super-short documentary focuses on the pursuit of that aim. The freeskiing action is pretty quick, and the message is relatively simple: Psych is comprehensive and teamwork makes the dream work.
“We may not have the same definition of joy, happiness, or freedom, but we all agree on one simple, bare truth: together we fly higher,” the video caption posits.
Watch it play out over a couple fast-paced minutes of footage that soundly breaks the limit of the generic.
Runtime: 2.5 minutes
