YETI began in 2006 with a line of now-iconic white coolers. This month, it releases a vibrant new look with the Reef Blue collection.
White, tan, gray, and light-blue have been YETI coolers’ primary colors for years. Buyers of outdoor gear have described YETIs as rugged, longlasting, and expensive. But no one thought of YETI as vibrant — until now.
New ‘Reef Blue’ YETI Products
Fishing is core to the brand, and anglers around the world love YETI coolers. The new Reef Blue motif is inspired by the tropical waters of the Florida Keys.
Several Tundra coolers and Rambler tumblers got the new color as well as the Camino tote bag.
Shop the YETI 'Reef Blue' Collection
Discontinuing ‘Ice Blue’ YETI Products
Out with the old and in with the new. If you want to get your hands on the Ice Blue coolers, now’s the time.
Other New Colors: Canyon Red, Sand, Charcoal
In addition to Reef Blue, YETI added Canyon Red and Sand as color options for the Rambler tumbler. And the BackFlip, Camino, and LoadOut now come in Charcoal.