Consumer-Electronics Giant makes 'Action Cam'

Look out GoPro. Electronics giant JVC Americas Corp. has a new “action camera” that the company touts as having a “range of features and capabilities that outpace” the competition.

The JVC action cam — full name: JVC GC-XA1 Adixxion — is said to be waterproof, shock-proof, dust-proof, and freeze-proof. That means it can go snorkeling to 16 feet underwater and is “shockproof to withstand a fall from two meters,” JVC cites.

jvc action cam.jpg

Built-in LCD screen on the JVC GC-XA1 Adixxion

Built-in Wi-Fi lets it communicate with phones or right onto a network. A small LCD monitor on the side is a great feature on this mini camera, which weighs a scant 126 grams.

It will cost about $350. Like all cameras in this league, the unit offers image stabilization and 1920×1080/30p and 1280×720/60p recording.

As to the “why” on this consumer-electronics brand entering a niche market, the company line is this: “JVC brings decades-long expertise in digital imaging to a category that has seen growing popularity recently as more people want to capture their snowboarding, surfing, mountain biking or just about any other activity.”

jvc helmet cam.jpg

Mounted high off a helmet

The 1.5-inch LCD monitor built into the side caught our attention. With it you can check footage in the field or line up a shot. Also interesting, the camera has a body with a scratch-resistant rubber texture. Sounds like solid grip is guaranteed.

JVC will sell the camera through its consumer channels and online to be available in late summer for $349.95.

—Stephen Regenold

jvc camera.jpg

Goggle mount

Posted by Derek (100 Peaks) - 06/28/2012 08:20 PM

I am curious about the sound situation. I had to buy optional accessories for the GoPro just to get decent sound for my hiking videos.

Posted by Ian Hoag - 06/29/2012 01:32 PM

I wish it didn’t sit so “high off a helmet.” That’s a tall target for branches to clothes-line you, and possibly break your helmet, or camera mount.

Posted by Bromiliad - 06/29/2012 11:05 PM

@Ian Hoag: I’m pretty sure it will have more mounting options than the one pictured.

Posted by T.C. Worley - 07/02/2012 10:30 AM

Mounts are a major task for camera makers, though. We’ll see how usable they can make this camera. Exciting looking little thing, I gotta say.

Posted by Aaron - 07/25/2012 02:54 PM

Just an FYI for all of you action junkees that like to record your outings with these little cameras… I used to be a pretty avid photographer and if I remember right, most cameras have the same 1/4-20 hole on the bottom. Don’t be afraid to come up with your own mounts and attachments. A good hardware store and an imagination will provide you with unlimited options for mounting your camera to anything and everything you can think of.

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