Consumer-Electronics Giant makes 'Action Cam'

Look out GoPro. Electronics giant JVC Americas Corp. has a new “action camera” that the company touts as having a “range of features and capabilities that outpace” the competition.

The JVC action cam — full name: JVC GC-XA1 Adixxion — is said to be waterproof, shock-proof, dust-proof, and freeze-proof. That means it can go snorkeling to 16 feet underwater and is “shockproof to withstand a fall from two meters,” JVC cites.

jvc action cam.jpg

Built-in LCD screen on the JVC GC-XA1 Adixxion

Built-in Wi-Fi lets it communicate with phones or right onto a network. A small LCD monitor on the side is a great feature on this mini camera, which weighs a scant 126 grams.

It will cost about $350. Like all cameras in this league, the unit offers image stabilization and 1920×1080/30p and 1280×720/60p recording.

As to the “why” on this consumer-electronics brand entering a niche market, the company line is this: “JVC brings decades-long expertise in digital imaging to a category that has seen growing popularity recently as more people want to capture their snowboarding, surfing, mountain biking or just about any other activity.”

jvc helmet cam.jpg

Mounted high off a helmet

The 1.5-inch LCD monitor built into the side caught our attention. With it you can check footage in the field or line up a shot. Also interesting, the camera has a body with a scratch-resistant rubber texture. Sounds like solid grip is guaranteed.

JVC will sell the camera through its consumer channels and online to be available in late summer for $349.95.

—Stephen Regenold

jvc camera.jpg

Goggle mount

Posted by Derek (100 Peaks) - 06/28/2012 08:20 PM

I am curious about the sound situation. I had to buy optional accessories for the GoPro just to get decent sound for my hiking videos.

Posted by Ian Hoag - 06/29/2012 01:32 PM

I wish it didn’t sit so “high off a helmet.” That’s a tall target for branches to clothes-line you, and possibly break your helmet, or camera mount.

Posted by Bromiliad - 06/29/2012 11:05 PM

@Ian Hoag: I’m pretty sure it will have more mounting options than the one pictured.

Posted by T.C. Worley - 07/02/2012 10:30 AM

Mounts are a major task for camera makers, though. We’ll see how usable they can make this camera. Exciting looking little thing, I gotta say.

Posted by Aaron - 07/25/2012 02:54 PM

Just an FYI for all of you action junkees that like to record your outings with these little cameras… I used to be a pretty avid photographer and if I remember right, most cameras have the same 1/4-20 hole on the bottom. Don’t be afraid to come up with your own mounts and attachments. A good hardware store and an imagination will provide you with unlimited options for mounting your camera to anything and everything you can think of.

Add Comment

  1. Add link by using "LinkText":http://google.com