The son of archery innovator Doug Easton, Jim expanded the family legacy by diversifying aluminum sports equipment and leading the World Archery Federation.
Cervélo, known for its racing and track bicycles, jumps on the e-bike bandwagon with high-speed models aiming to preserve the company’s sleek design.
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Decathlon cuts out the middleman and makes its gear for less than competitors. And that’s quite apparent when you look at its prices.