My friend Johnny is a curmudgeon. Whether it’s politics, the environment, or world history, he’s well-versed in the bad actors and the inevitable doomsday fallout that awaits.
He’s also a really good dude — a persistent champion of good causes despite all evidence his efforts are in vain. In other words, Johnny is smart enough to know how dire things are, yet kind enough to do the right thing anyway. As a result, Johnny has the oldest, ugliest water bottle I’ve ever seen.
“It’s durable, simple, holds a nice volume of water, and is not one of those adult sippy cups — [bleepity bleep-bleep] what is with those?!”
Johnny’s Klean Kanteen is a prime example of why we should all aspire to have our own ugly water bottle.

Water Bottles Are Hip: That’s Good and Bad
If you ever look back at an old photo from the Roaring ’20s (give or take a decade or two) you might notice most folks wore a hat. Fedoras on men, cloche hats on women — the headwear was a nearly ubiquitous accessory.
In 100 years, that may be the case with the stainless steel water bottle. Most people these days have a double-wall, vacuum-insulated vessel that’s as much function as it is fashion. The utility is clear: These bottles are durable and keep liquids at a desired temperature for hours. Plus, they ease our conscience by helping us break our addiction to single-use, disposable wares.
But, increasingly, that utility is not the primary draw. Hydro Flask built a brand on spinning the color wheel before powder coating the simple steel water bottle. Before “VSCO Girls” took Hydro Flask into the stratosphere, insulated drinkware was commonly a plain, brushed steel finish — otherwise, the occasional black, white, or navy.

The Hero We Need


