Gaming the First Algorithm and the State of Outdoor Media: Yoon Kim on the GearJunkie Podcast

Written by Sam Morse
Podcast Season 6 Episode 13
Recorded: September 6, 2024

In the latest episode of the GearJunkie Podcast, Yoon Kim, founder of Outdoor Media Summit (OMS), shares his journey through the outdoor industry and discusses the evolution of the Outdoor Retailer show, the state of outdoor media, and the importance of community and collaboration.

One of Kim’s key projects, OMS has grown into a vital event for fostering collaboration, and is dedicated to bringing together media professionals and brands to share insights, predict future trends, and enhance marketing strategies.

Sam Morse

66 articles

Sam Morse is an outdoor-focused wordsmith and a survivor of Peter Pan Syndrome. Creatively, he draws on his lived experience to distill stories that inspire and delight. He loves deep snow, long hikes, yoga, spicy food, diving in tropical waters, and all manner of riverplay/exploration. He’s also the co-author of The Ski Town Fairytale, a children’s book (for adults). Currently he lives and plays in Salt Lake City with his golden retriever pup, Blue.

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