'Deep Custom' Film Documents Custom Bike Builder

Last night in Minneapolis, at the venerable Jungle Theater on the edge of the city’s Uptown neighborhood, 500+ cyclists and citizens crowded into an auditorium that regularly hosts live independent works to watch a projected film, “Deep Custom,” which profiles in a short documentary format a Twin Cities bike-scene fixture, Eric Noren, and his custom bicycle framebuilding business Peacock Groove Cycles. The film is a creation of director Tony Franklin, GearJunkie contributing editor and pro photographer T.C. Worley, and editor Nick Gumm. Filmed over this past summer, “Deep Custom” gives a peek at Eric Noren’s idiosyncratic personality, his craftsmanship with a hammer and a torch, and the passion it takes to build bikes that often get mistaken as works of art. The film in full, its first web showing, is below. Enjoy. And hold onto your wallet. In seven minutes from now you’re going to want to look up Peacock Groove and buy a custom bike of your own. I sure did. —Stephen Regenold



Posted by Rico - 12/14/2011 03:15 AM

Me likey.

Posted by Bubbs - 12/14/2011 08:31 AM

Great job T.C and crew.
Deep custom beard as well.

Posted by Dennis - 12/15/2011 12:57 PM

I’ve seen a few Peacock Groove builds on the road. Lovely bikes..

Posted by willy - 12/16/2011 12:43 PM

nice looking fixie!

Posted by t.c. worley - 12/17/2011 03:41 PM

Thanks, Bubbs.
That white, “Fruit Stripe themed fixie is in my top 3 favorite bikes ever. I told Erik many times if it was my size I’d steal it. The tubing is ribbed, not just striped: Deep Custom!

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