Maximum Cush 'Fat Shoes' Are Trend for Multiple Brands in 2014

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Minimalist-style running shoes have been the rage over the past five years. Now, the pendulum has swung. In 2014, look for “maximalist” shoes coming to market — thick foam midsoles and an extra-cushioned ride for runners is the new theme at several big brands.

Richmond, Calif.-based Hoka One One started this trend. In 2011, at the height of the barefoot-running and minimalist-shoe trend Hoka bucked convention and released a mega-shoe. It was designed to take on rugged mountain races with major foam underfoot to dampen downhill blows.

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Hoka got lots of strange looks. But testimonials of runners going faster and safer on rugged terrain became common, and the Hoka quickly gained acceptance in ultra-running spheres.

For 2014, a handful of shoe brands are jumping on the fat wagon. This includes New Balance, Brooks, Vasque, Altra, and others. Here’s a breakdown of five new obese shoes, all coming to market next year. —Amy Oberbroeckling



Posted by Rico - 08/29/2013 12:37 AM

Why not just drive a car?

Posted by Dr. Steven King - 09/04/2013 01:29 AM

Aloha,
Thank you for not calling them maximalist shoes.

We are saving that term for footwear with statistically improved safety profiles, energy efficiency and stability.

Mahalo,
Steve

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