Toy-Like 'action camera' unveiled by Panasonic

The brand calls it a “point-of-view active lifestyle camera.” Unveiled at the CES trade show this week, the HX-A100 from Panasonic adds yet another player in the already busy action-camera field.

But the toy-like A100 is different than the known GoPro, Contour, or V.I.O. “helmet camera” stock. It comes with an “earhook” frame to make it wearable. You can strap it to a helmet, too, or paddle a river — the Panasonic is waterproof.

panasonic HX-A100 camera.jpg

Panasonic HX-A100

Built-in wi-fi lets a shooter “broadcast live video with simultaneous full-HD recording,” the company notes.

You can control recording from the unit or it can be turned off and on with a smartphone or tablet.

HX-A100 on model.jpg

On the go, camera mounted to record the action

The company cites 140 minutes of battery life. It records at HD resolutions up to 1920 × 1080 at 60 fps.

Get your earhooks ready. The A100 comes out in March for $299.

—Stephen Regenold

camera earhook.jpg

Camera comes with an “earhook,” which allows hands-free shooting without a helmet

panasonic HX-A100.jpg

Mounted for action on snowsports helmet

Posted by jpea - 01/11/2013 08:38 AM

nothing like watching a video of someone running – the bounce would make ya sick…

Posted by Sarah - 01/11/2013 09:29 AM

The ear mount on a runner doesn’t look awkward at all.

Posted by Brett - 01/11/2013 10:24 AM

Make the lens unit a bit smaller and I think this could be the market leader (assuming the video is as good as their other cameras). It’s ridiculous to see these bigger-than-cell-phone-sized cameras strapped to helmet of every kid on the hill.

Posted by Scott - 01/11/2013 10:50 AM

Great idea, and I concur with @Brett but I think that if Panasonic doesn’t offer extension cables and other accessories to tailor the mount to the application they won’t see the market penetration they could have with a good Panasonic video cam.

The Contour simply sticks in place (anywhere) and off you go. Similarly with the GoPro, and Vio has all kinds of adapters and cables etc. to help the setup.

Posted by Peter Hoffman - 01/29/2013 01:50 PM

I have been a GoPro user for two years. My biggest complaint is operating
the camera when it is mounted where the controls can’t easily be seen.
The separation of recording unit and lens may be the answer.

Posted by Tim - 03/24/2013 04:39 PM

A bunch of goggles available straight from

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