Ruby J: How One Mountain Biker Fights for Inclusion With Cartoons

Tune into tonight’s premiere: a film about inclusion, identity, and hand-drawn heroes.

This evening, Patagonia is releasing its long-anticipated mountain bike film, “Becoming Ruby.” The film tells the story of mountain biker, skier, and artist Brooklyn Bell. To inspire and motivate herself, she created a comic book hero named Ruby J.

RUBY J Brooklyn Bell film

“I’m so excited to share what I’ve been working on with Patagonia this past year,” wrote Bell. “To have the platform to share who I am and what I think is so valuable. Thank you to the many groups and people who are creating space for people like me.”

The film is multifaceted: It has an action-oriented and motivating storyline, breathtaking trail footage, and, of course, a reminder that the outdoors is there for everyone — no matter your motivation, race, or sport.

Using Ruby as a role model, Brooklyn set out to “live like her, breathe like her, and be unapologetically Black like her.”

This film premieres at 6 p.m. PT (9 p.m. ET). Watch live here, or on Patagonia’s YouTube channel. Don’t worry, if you can’t make the premiere, you can watch the film any other time after its launch.

There will be a Q&A with Brooklyn Bell herself following the film.

“Becoming Ruby” was directed by Dave Mayers and produced by Patagonia.

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Mary Murphy

Mary Murphy is the Managing Editor of GearJunkie and serves as the leader of Lola Digital Media’s DEI Committee.

She has been writing about hiking, running, climbing, camping, skiing, and more for seven years, and has been on staff at GearJunkie since 2019. Prior to that, Mary wrote for 5280 Magazine in Denver while working as an outdoor instructor teaching climbing, kayaking, paddleboarding, and mountain biking at Avid4Adventure. Based in Denver, Colorado, Murphy is an avid hiker, runner, backpacker, skier, yogi, and pack-paddleboarder.

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