Last year, Fjallraven gave away over 1,500 national park passes during its Black Friday National Parks Pass giveaway. This year, shopping may look different, but the same sweet deal is on.
For Fjallraven, inspiring people to explore nature has always been an important pillar of the brand’s core values. So for the second year in a row, Fjallraven is celebrating with its Get Into Nature Giveaway.
In addition to the passes that Fjallraven gives away daily for the next month (through Dec. 19), two grand prizes will give winners a personal shopping experience either in person or virtually.
Whether you’re looking for a new heavy-duty winter parka or are simply eyeing a beanie, the shopping experience will deliver (a value of over $500). Of course, no matter what you buy, the goal is to get outside.
“We have been walking with nature for over 50 years at Fjallraven,” says Fjallraven’s CEO Nathan Dopp. “This year, we’re excited to give the gift of experiencing the outdoors with our second U.S. National Parks Pass giveaway.”
“Because we’re living in the time of COVID, we want people to be safe,” the Fjallraven team told us. So the store has created ways to shop and enter the giveaway without physically shopping in person. Cool, huh?
How to Shop Virtual, Win a Pass
You can enter the Get Into Nature Giveaway in multiple ways, which gives participants more chances to win. To enter, sign up for the giveaway. Then, gain additional entries by sharing with friends, following Fjallraven on social media, and by watching videos that focus on Fjallraven’s mission, values, and sustainable products.
Fjallraven is using Blockchain technology so consumers can earn Vatoms, which are a form of cryptocurrency. People collect Fox Coins in a virtual world, and those coins become entries that (if you win) you can redeem for an annual U.S. National Parks Pass or Canada Discovery Pass.