In partnership with the AVEX #ItTakesADrop project, GearJunkie presents an article series on people and brands leading the way to preserve our most precious resource: water.
Paddle the river, drink the beer. It’s a tradition every summer — we raft, swim, soak, and then drink — in beer form! — the namesake of the rushing water of Oregon’s Deschutes River.
Ask anyone in the Pacific Northwest what the word Deschutes means and you’ll get two answers: “beer” and “river.” Both are right. Just like their name, the river and brewery share a fundamental and delicate relationship, one that costs millions of dollars (and millions of gallons of water) to maintain.
Oregon’s Deschutes River was chosen in 1988 to be the namesake of what has become one of the nation’s largest craft breweries. Though the brewery does not use the river’s water specifically in its suds, it has developed a number of initiatives to preserve the picturesque waterway.
Brewery Tour
As fans of Deschutes beer, we had the opportunity to visit the facility last month — and the river that makes it all possible. We wanted to see how Deschutes Brewery operates and how the company is stepping up its work for conservation.
Saving Water

Keeping Clean Water In The River
