In 2024, Lexus gave the GX 550 its first ground-up redesign in 14 years. And it was a doozy, focused on creating a truly capable off-road machine in addition to preserving the brand’s commitment to luxury and a smooth highway ride.
Now Lexus has dropped a series of videos pulling back the curtain on that process. “From the Ground Up” combines slick footage of the GX 550 doing its mud-splashing, slope-climbing, forest-road navigating thing with enlightening snippets of the engineering crew sharing the victories (and setbacks) they experienced along the way.
The first video in the series (above) is titled “Ethos” and focuses on why Lexus set out to revamp the GX in the first place.
The Look: Lexus GX 550 From the Ground Up
The second video is called “The Look.” It details the process of rediscovering the GX 550’s profile and trim from the first sketch to the final production model.
