Judging by the videos on YouTube, car awnings have caused a lot of frustration. You can find DIY tutorials as well as campers questioning the wisdom of bringing a car awning in the first place. So Kammok wants to change the car awning game.
Given the fickleness of most awnings, perhaps it’s no surprise that Kammok’s Kickstarter campaign for its new easy-deploy car awning surpassed its $10,000 funding goal within an hour.
With 22 days still to go, the Austin-based company’s campaign had already reached $181,000 from over 240 backers.
The slapstick comedy of the Kickstarter video taps into the “Is it worth it?” sentiment that has long dominated the conversation about car awnings. Kammok claims that the Crosswing opens in just 3 seconds, and shows the ease of deployment in a dozen different ways in the video.
Their point is clear: They made a car awning people might actually use.
“Traditional car-mounted awnings are not designed for quick, immediate use. Long setup times prevent you from staying dry when the rain comes, and the hassle of setup often discourages you from ever wanting to set them up in the first place,” the company wrote in the Kickstarter campaign.
“We realized they were one piece of gear we rarely used. We knew there needed to be a simple solution — an awning so easy to use that you didn’t even need to set your drink down to deploy it.”
