Running, hiking or stomping through a slushy puddle, a new kind of shoe from Under Armour is designed to replicate the go-anywhere versatility of fat bikes.
Make no mistake — this is one crazy shoe. In testing, it has garnered me more comments than any other single item of outdoor equipment with the possible exception of the Osbe Proton ski helmet.
Its design mimics the fat tire trend in cycling. As Under Armour’s marketing copy explains, it’s “inspired by the tires used on fat bikes, which run at lower PSI and bounce over tough terrain, giving riders the ability to go through anything.”
I’ll admit to being very skeptical of the design; do runners really need “fat tires” for their feet? Yet the shoes are being built and marketed by one of the largest brands in the athletics world, so I strapped on the fatties and headed into the mountains to give them a fair test.
The Gear: Under Armour Fat Tire Low Tops ($149)
Available: July 2015.
First Impressions: Big fat sea-foam green soles made in partnership with tire manufacturer Michelin highlight a black and orange upper. To put it lightly, these things make a statement. Slip them on your feet, and things don’t get any less strange. The fit is nice, and the upper slips on well. But take a step and WHOA! Are you walking on a balloon?