8 Hours in Boulder: Tour of Outdoor Gear brands

We attended a top-secret media event on Monday (seriously, you’ll need to read about it on the site this coming weekend!) and used Tuesday to meet up with a few outdoor brands at their headquarters in Boulder and the surrounding towns.

The area is a Mecca for gear companies, including 30+ major brands who have offices, labs, stores, and distribution centers on the Front Range of the Rocky Mountains.

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Scenes from our day-long brand tour in Boulder, Colo.

As a part of a larger article we’re developing on gear companies in the region we visited and photographed the people, office dogs (lots of them!), facilities, and, of course, the gear at Boulder area stalwarts Sea to Summit, Cocona, Pearl Izumi, Newton Running, La Sportiva, Kelty, Sierra Designs, Isis, and Ultimate Direction.

It was a whirlwind of a day. Here are a few candid images from the action. —Stephen Regenold

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Front Range of the Rocky Mountains, as seen from American Rec HQ

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Jersey wall of fame (Pearl Izumi); photo by Sean McCoy

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The many soles of Newton; photo by Sean McCoy

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In the lab at Newton; photo by Sean McCoy

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President of La Sportiva NA (middle) in the brand’s massive shipping center; photo by Sean McCoy

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Strike a pose (trying on fashion garments at Cocona); photo by Sean McCoy

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Ad hoc branding meeting in halls at American Rec. “Which name is better?”; photo by Sean McCoy

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Sierra Designs test table; photo by Sean McCoy

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Goose down still art at American Rec; photo by Sean McCoy

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Through the looking glass at American Rec, home to a half-dozen major outdoor brands. Front Range mountains reflected across the road

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Ian Adamson of Newton Running gets into foot anatomy and product design in a basement lab at the company’s Boulder center

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Prototype Newton Running shoe (below) from around 2005; newer progeny on shelf above (Newton MV2 model)

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Boxes of boots, trail shoes, and other La Sportiva gear in the brand’s massive shipping center behind the main office

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Burned on wood: La Sportiva logo on wooden wall art

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Office pups at Sea to Summit

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Stainless steel, polished, shimmering sign greets visitors to Cocona

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Kody Riley shows off a bike jersey template destined for the Pearl Izumi sublimation-printing machine

continued on next page. . .

Posted by Ryan - 04/24/2013 11:15 AM

I haven’t googled this, but I sure hope Pearl has put those pulled ads on the web for us to enjoy. The “cool your ass” one looks amusing.

Posted by Gordon Wright - 04/24/2013 11:23 AM

I’d forgotten that Ian Adamson (now at Newton) had raced the Eco Challenge with Robyn Benincasa, Cathy Sassin and Rebecca Rusch. Neat to see the whole great set of photos; props to McCoy

Posted by jpea - 04/24/2013 12:16 PM

Ryan, the agency that created those ads has them on their site: http://www.pockethercules.com/work/pearl-izumi.php

Posted by Seth Haber - Trek Light Gear - 04/24/2013 12:37 PM

If you’re still in the area don’t hesitate to swing by Trek Light Gear’s Hammock HQ!

Posted by Editor - 04/25/2013 08:03 AM

@Gordon… we totally geeked out on that jersey, too. And then later in the day we ran into the Ian Man Himself at Newton. Bam.

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