8 Hours in Boulder: Tour of Outdoor Gear brands

Schematic: In-construction office and world HQ for Pearl Izumi; photo by Sean McCoy

Blizzard conditions in late April. . . the joy of a Front Range town

Frozen faces after a bike ride through the blizzard

In the lab: Sierra Designs’ DriDown testing machine

Eco-Challenge jersey from 1990s. Framed in Pearl Izumi boardroom

Controversial ads on Pearl Izumi wall of fame. “We had to pull some of these from publications,” said a company rep

Stephen Regenold

Stephen Regenold is Founder of GearJunkie, which he launched as a nationally-syndicated newspaper column in 2002. As a journalist and writer, Regenold has covered the outdoors industry for two decades, including as a correspondent for the New York Times. A father of five, Regenold and his wife live in Minneapolis.