Once upon a time, Black Friday offered a single day of the best deals all year long. Now, of course, Black Friday is simply the focus point in a season of holiday discounts. This period of righteous deals stretches not only forward to Cyber Monday but also backward through November as more brands take advantage of the flexibility offered by e-commerce.
That means even more opportunities for sales sleuthing across the infinite real estate of the World Wide Web. If that sounds like a lot of work — it is. Luckily, you have your friendly neighborhood GearJunkies to do the heavy lifting for you. So say hello to our guide to the best outdoor gear deals for Black Friday.
Many sales are already live, and we’ll regularly add to this list as the month progresses.
Black Friday Deals
Deals for Outdoor Apparel
REI Co-op’s holiday sale includes a boatload of great deals, especially on the company’s branded apparel. For example, save 40% on essential cold-weather gear like the Magma 850 Down Hoodie for men and women.
The same deal applies to the Magma 850 Down Jacket, also available for both men and women.
Shop Down Hoodie Shop SaleMore Outdoor Apparel Deals
- evo: Save 50% or more, including half off The North Face Freedom Bib for men and women
- Path Projects: Save up to 50%, including half off the Wheeler FT Pant
- Wild Rye: Save 25% sitewide, including on winter apparel like the Payette Jacket
- 2XU: Up to 50% off apparel like the Form Bodysuit
- Arms of Andes: Up to 50% off alpaca apparel like the Alpaca Wool Arm Sleeves
- Alpinetrek: Up to 55% off winter apparel like the Stoic Mountain Wool Jacket
- Columbia: Up to 40% off apparel like the Men’s Cascadian Peaks Insulated Jacket
- Backcountry: Up to 85% off, including 75% off Kari Traa Haugamoen Parka
Deals on Footwear
This Black Friday, KEEN will sell you lots of sturdy hikers at discounts steeper than a Colorado 14er (ask a friend). Many of the brand’s running shoes, boots, and trail runners will sell for half off this week, starting on Thanksgiving Day. That includes the Men’s NXIS EVO Waterproof Boot, available for half off through December 2. Waterproof and breathable, they’re a solid choice for any nature lover.
Shop Waterproof Boot Shop SaleMore Footwear Deals
- Merrell: Save up to 40%, including on the Moab 3 Mid Waterproof for both men and women.
- Sports Shoes: Save up to 80%, including 50% off Merrell Speed Eco Waterproof Walking Shoes
- adidas: Save up to 50%, including half off the Duramo SL Running Shoes
- Nike: Save up to 40% off, including 34% off the Air Jordan 1 Mid
- CAT Footwear: Save up to 50% off, including 25% off the Men’s Invader Steel Toe Work Shoe
Deals for Grillers/RVers
Traeger has slashed hundreds of dollars off its sturdy outdoor grills for Black Friday this month. That includes $100 off the Traeger Flatrock Flat Top Grill, $200 off the Traeger Ironwood Grill, and $300 off the Timberline Pellet Grill (seen above). According to a 2020 GearJunkie review, Traeger’s pellet grills work great “for a large family or a small party.”
Shop Timberline Pellet Grill Shop SaleMore Outdoor Lifestyle Deals
- Solo Stove: This is your chance to get some of the most popular smokeless fire pits for you or your loved ones at amazing prices. You’ll save over 40% on the always popular Bonfire 2.0 with Stand, and $130 on the larger Yukon 2.0.
- Dometic: Save up to 65% on selected gear, including $1,350 off the Dometic TRT 140 AIR
- MEATER: Save 20% on grilling tools, including $150 on the MEATER Pro Thanksgiving Bundle
- BREEO: 15% sitewide, including $60 off X Series Smokeless Fire Pit
- BioLite: Save up to 40%, including $113 off the FirePit+
- BougeRV: Save up to 50%, including 32% off 42 Quart (40L) Portable Fridge
- BLUETTI: Save up to 52%, including $900 off BLUETTI Elite 200 V2
- GoalZero: Save up to 40%, including $300 off the Yeti 1000X Portable Power Station
Deals for Cyclists
Knog makes some sweet and highly functional bike lights, as I can attest. I’ve been testing out the Knog Blinder 900 Front Bike Light and the Blinder Link Rear Bike Light, and they’ve kept me visible and safe on the busy roads and bike paths of Atlanta. With easy attachments and multiple light modes, they’re a great option for both casual cyclists and serious shredders.
They’re both 25% under the sitewide sale happening at Knog.
Shop Front Bike Light Shop SaleMore Cycling Deals
- Pearl Izumi: Save 25% on apparel, including the Men’s Pro Winter Jacket
- Specialized: Up to 50% off, including helmets like the Camber
- Competitive Cyclist: Up to 40% off, including 30% off Pinarello Grevil F3 GRX 600 Gravel Bike
- Pactimo: Up to 65% off, including for the Women’s Summit Aero Mesh Jersey
- AVENTON: Up to $800 off e-bikes, including the Pace 500.3 Step-Through Ebike
- Hunt Bike Wheels: Save up to 35%, including $900 off HUNT 44 Aerodynamicist Carbon Disc Wheelset
- Xtracycle: Save up to $1,350 on e-bikes, including $500 off the Swoop
- MOD Bikes: Save up to 50% on e-bikes, including $900 off the new MOD Easy SideCar Sahara
Deals for Camping/Hiking
There’s no doubt that Sea to Summit makes some of the best camping gear around. So it’s no small thing that you can snag its sleeping bags, pads, and other gear for 40% during the brand’s Black Friday sale.
Even more impressive, you can get any Sea to Summit tent for 50% off. An award-winning Telos Freestanding Ultralight Tent for just $300? Deals that good may not come around again until next year, friends.
Save 25% on everything offered by ultralight gear company from now until December 1. That includes the new or adventure trekking, the Silver Shadow Carbon hiking umbrella, which GearJunkie tested back in 2019, and the Lunar Solo Backpacking Tent.
Shop Ultralight Tent Shop SaleMore Camping Deals
- Katabatic Gear: Save up to 20% on down jackets, or 15% off quilts
- Six Moon Designs: Save 25% sitewide, including ADC Travel Pack
- Black Diamond: Save 20-60%, including steep discounts on the Pursuit 15 Daypack
- Peak Design: Save 20% on (nearly) everything, including the Travel Backpack — a GearJunkie favorite
- HEST: Save 25% on (nearly) everything, including the HEST Dog Bed, tested and approved by a GearJunkie dog-lover
- DOD Outdoors: Save 50% on tents, including the uber-cool Kinoko Mushroom Tent
- WildBounds: Up to 40% off sleeping bags and tents, including the Big Agnes Copper Spur HV UL1
- ROOFNEST: Up to $1,000 off rooftop tents, including the Condor 2
EDC/Hunting Deals
Looking to gift a knife this year? Consider GiantMouse’s ACE Riv Titanium, which we said “hangs with the best the production world has to offer” in GearJunkie’s 2021 review.
That knife and everything else from GiantMouse will sell for 30% off during the brand’s Black Friday sale.
Shop ACE Riv Knife Shop SaleMore EDC/Hunting Deals
- First Lite: Save up to 50% on hunting gear and apparel, including 40% off the Men’s Uncompahgre 2.0 Puffy Jacket
- onX: All of the popular mapping apps are on sale, including 30% off hunting memberships
- Leatherman: Save 60% on multitools and 50% on customizations
- ToadFish: Up to 35% sitewide, including 28% off EDC 7” Pocket Knife
Watersports Deals
Life vests. The piece of gear that’s absolutely essential and rarely on sale — except for this week. Astral makes some of the Best PFDs of 2024, and its bestseller, the YTV, is a whopping 50% off this week. But plenty of the brand’s other life vests are on sale, too. Astral is offering 25% off nearly everything on its site this week.
This popular brand’s accessories are super-popular among watersports lovers, so take advantage of the deals before the inventory sells out. As a bonus, 5% of profits currently go to Hurricane Helene relief efforts.
Shop the PFD Shop SaleMore Watersports Deals
- NRS: Save up to 60% on various watersports gear, including 30% off the STAR Paragon Inflatable Kayak
- Kokopelli: Save 20% sitewide, including on the Hornet-Lite, a GearJunkie pick for Best Pack Rafts of 2024
- ISLE: Save up to 40% on inflatable paddleboards like the Megalodon 2
- Oru Kayak: Save up to 50%, including $100 off the Oru Lake
Eyewear Deals
One of Wiley X’s most recent releases, the Founder, was a “pleasant surprise,” AllGear Editorial Director Sean McCoy wrote in a review this year. You can get the Founder and any other model from the brand for 20% off during its Black Friday sale. However, select styles are discounted by up to 40%, including the WX Covert.
Shop the Founder Shop SaleMore Eyewear Deals
- Tifosi Optics: Up to 30% off everything, including the Swank, a GearJunkie favorite for budget shades
- ROKA Eyewear: Save up to 40%, including for the Oslo Sunglasses
Miscellaneous Deals
DUER makes some of the toughest and hippest pants around, in my humble opinion, so the brand’s Black Friday sale is well worth a look.
Need some suggestions? For some truly durable jeans, consider DUER’s Performance Denim. I’d suggest the Athletic Straight style, but you can also choose from relaxed taper and slim fit. For something a bit more formal but still durable, the No Sweat Pant (chino-style) is pretty sweet, too.
Shop Performance Denim Shop SaleMore Miscellaneous Deals
- Electrolit: Save 30% off some of the brand’s sport hydration products
- Liquid I.V.: Get 30% off the brand’s sport hydration products
- Yakima: Save 20% on the brand’s many rack options
- Air Moto: Get 30% off one of our portable tire inflator picks.
Black Friday FAQ
1. What can I do to make the most of Black Friday?
Get ready now! Start making a list of the items you want. (It’s also helpful to set a budget to avoid overspending.) Research the normal MSRP prices of your favored gear to identify the best deals. If there’s a specific brand that you love, visit its website to sign up for deal alerts via email or text message.
2. What is the best time to shop for Black Friday deals?
While Black Friday itself is the big day, many retailers begin their sales earlier — as this guide illustrates. So you can start shopping online as soon as deals go live to snag the best stuff before it sells out. As for in-store shopping: Arrive early in the morning to get your preferred item before it sells out.
3. Can I find online Black Friday deals as good as in-store sales?
Yes, online deals can be just as awesome as in-store deals — sometimes even better. Retailers now love to churn out online-only promotions, often with discount codes. Perhaps more importantly, shopping online saves time and avoids crowds.
4. How can I avoid scams or misleading deals during Black Friday?
Always shop from reputable retailers and check for secure payment methods. Watch out for deals that seem too good to be true, and check reviews. It’s also a good idea to double-check the product details, as this will sometimes reveal the product is not exactly what it seems at first glance.
5. What are some additional strategies to save even more during Black Friday?
Keep your eyes open for coupons, cashback apps, and loyalty programs. Look out for bundles, as many retailers offer discounts when you buy multiple items, especially on Black Friday.
Finally, keep an eye on return policies to make sure you can easily return or exchange items if needed. When you’re buying online, it’s always good to ensure that you can return something that doesn’t work out.
