'Sexy Bodies, Naughty Words' are Hallmarks in Pearl Izumi Campaigns

In a media landscape that’s filled with hiking boots and nature scenes, Colorado-based Pearl Izumi offers something different. Its ad campaigns over the years have sought to stand out, including weird images of scantily-clad bike racers, naughty words, and proclamations that strike hard but (we assume) are often half in jest. (See the controversial “Signal To Cars” ad here as exhibit A.)

pi ads sample.jpg

Examples: Pearl Izumi ads

After a visit to Pearl’s headquarters last month, where many of the ads are on display in a narrow hall near the marketing department, we were intrigued enough to beg the company for a password to see an archive where years of its promotional creative is stored.

(We run the racier of the ads on page 2 of this post; view at your own risk!)

The spread below (and on page two here) are our favorites from the bunch, most produced by the agencies Pocket Hercules, Crispin Porter + Bogusky, and Goodness MFG and appearing in glossy outdoor-sport magazines you may have read over the past decade.

Note: None of these ads have run on GearJunkie.com. I hear our sales staff is still trying to land the account….

—Stephen Regenold

Pearl Izumi - ad 10.jpg

Pearl Izumi - ad 12.jpg

Pearl Izumi - ad 8.jpg

Pearl Izumi - ad 2.jpg

Pearl Izumi - ad 9.jpg

continued on next page. . .

Posted by Colin - 05/23/2013 05:52 PM

I can’t believe they laid that bike on its drive side.

Posted by Aka - 05/23/2013 10:55 PM

Colin: Obviously it is photoshopped. It is sitting on a carpet or rubber mat.

Posted by Kurt - 06/10/2013 03:39 PM

I’m supposed to bike up a mountain in a couple feet of snow so I can snowboard? I get that we need to utilize alternative energies for our vehicles, but regardless of how cool some of Pearl Izumi’s gear is, I guess I won’t be buying any more of it.

Add Comment

  1. Add link by using "LinkText":http://google.com