‘Sexy Bodies, Naughty Words’ are Hallmarks in Pearl Izumi Campaigns

Weird images of scantily-clad bike racers, naughty words, and proclamations that strike hard are standard in these creative pieces from a Colorado outdoor-athletics brand.

Written by Stephen Regenold

2 MIN READ

May 23, 2013 3:38 p.m. EDT

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Stephen Regenold

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