Walmart's $149 Fixie
April 29, 2010
Walmart made news in the bicycle world at the end of March when the company announced it was selling a $149 fixed-gear bike. The story of the Mongoose Cachet Fixed-Speed Bike was picked up by mainstream publications liked Wired.com (“Hipsters Grieve: The $150 Walmart Fixie”) as well as bike-specific websites like Bike Snob NYC and Prolly is not Probably.
But there was some confusion: The bike — billed as a “fixed-speed” not a “fixed-gear” — made it unclear if this was a single-speed, fixie, or if it had a hub that allowed both options.
Now, more than a month later, the “fixed speed” question has been clarified (it has a flip-flop hub with a freewheel option). You can ride it fixed, but you have to buy an additional cog for that, an add-on part. It seems like the public’s response has been good. The bike is out of stock online and available “in limited stores,” according to the Walmart website. (My quick search on the company’s site yielded that you can’t pick one up at any store within 50 miles of Los Angeles.)
The reviews are mixed. Blogger BikeSnobNYC was “happy to learn about the Cachet” but quickly sobered when it showed up a few days later to test. He wrote that the headset cups had been pressed in at a decidedly jaunty angle and “the headset was so tight that I could barely move the fork.”
That’s not all: After applying a headset wrench to a locknut, it was so tight that the locknut rounded off instead of budging. BikeSnob discovered the fork dropouts were crooked, the front end was out of alignment, and the front brake had issues.
Finally hitting the road, Snob wrote “Sure, $150 was cheap, and sure the bicycle worked, but the mangled headset and front brake in particular were troublesome to me, and it seemed that even $300 could buy you a much better bicycle from a different vendor. . . the fact is that in many ways I’m perhaps too far removed from the Mongoose Cachet demographic to judge it properly, and maybe the fact that it rolls is enough.”
Brad Quartuccio, editor at Urban Velo, had a different experience. He wrote “this bike ends up looking better than some other color-matched bikes out there costing 10 times as much. . . . The parts are far nicer than I at first pictured, and arguably nicer than some of the $250 level bike shop singlespeeds that exist.”
His conclusion? “The bike is what it is — the absolute entry level single speed road bike you can get.”
More importantly, both BikeSnob and Quartuccio had a similar question about the Cachet — is a price point bike like this the way to get more people, especially younger folks, on bikes? My take? I think so. Like many skateboard booms, popularity will drive mass marketers to try to get a piece of the action. And like a department store skateboard, the Cachet will likely give young riders a taste of the fun. Those who get the bug will find a way to upgrade to a different rig or milk more miles out of a $150 bike.
What do you think — if someone buys one of these bikes and has fun, could it help turn them on to cycling for life or, conversely, will a bad experience turn them off to a two-wheeled lifestyle?
—Stephen Krcmar
Alex, thanks for your comment. Although the the Cachet is far from a good spec, according to Urban Velo, it’s not a terrible. Far from it, actually. And although I think a lot people will agree that there’s the “whole Walmart issue,” I think young teens and pre-teens care less about that.
I’ve seen folks try to get into riding by buying cheap bikes many times and end up hating it because of the bad experiences related to the lack of performance by the bike – typically shifting/braking mechanisms that fail in the first few rides. A fixie might not face some of these problems but from the sounds of some of the reviews these things are not put together any better than the other hunks of junk Walmart carries. I would advise against it for this reason alone but also because I advise anyone who wants to get into cycling (whether for commuting or enjoyment) to go to their local bike shop and support their business. They will be treated fairly, sized correctly and be able to get continued service.
Stay clear of the ugly beast that is Walmart!
Bikeryak, I hear you. I’ve seen the same from my days working in bike shops. Oddly, I’ve also seen people fall in love with their department store bikes. One customer even upgraded his department store bike component by component until he had a full XTR rig connected to a $50 boat anchor of a “full suspension” frame. He was fond of saying, “I just love the frame.” That said, I’m guessing there are parts of this country and some families who will only buy bikes at department stores. And to echo Stephen, the Cachet is probably better than anything else in the same price range. It would be great if everyone supported the LBS, but sometimes that’s not possible due to economics or the fact that there isn’t a local bike shop for miles.
The only situation I see this bike makes sense is if you live in a high bike theft area and want something you can replace cheaply. Otherwise it does’nt make sense. You won’t be able to sell it used, and if something goes wrong, it will cost more to fix it than the purchase price. A better deal for this type of bike would be something with real quality like an Urbis for $550. It won’t break, and if you decide after one year you simply just don’t like to ride bikes, you can probably sell it for $400. You will be out the same $150, but you will have gotten to ride a real bike, and saved some room in the landfill.
Walmart bikes are price- and audience-appropriate. They are WAY better than your childhood Huffy. The idea that people are turned off to cycling by cheap bikes is silly. They don’t pay much, they don’t get much, they don’t expect much. They don’t ride much! Assembly issues are a serious concern. I’m just SO glad this isn’t an actual fixed-gear bike and it’s not that easy to make it into one!
For my part, I’d rather see entry-level consumers on a $150 “fixed-speed” bike than a $199 faux mountain bike with worthless suspension and transmission. It’s a better buy that will breed less resentment, meaning that more of the riders will be interested in upgrading once they’ve had a taste of cycling.
As for hipsters using the bike as a lifestyle accessory, oh well…there are certainly worse things.
Best bike ever (for the money!).
I just bought this about 2 mo again and have been riding it almost daily for casual commute and excercise. With the stickers off, it is better looking than some fixie bikes i’ve researched and seen..that cost more then 6 times.
The build is solid and weight isn’t bad either..prob around 22lbs. The wheels are true. Only recommendation is upgrading the seat and maybe the handle bar (if u’re not into leaning over much). But overall, for $150…best deal in U.S. for fixie.
Pros-
looks more expensive than it is
good paint scheme (black / white)
700cc wheels and true
flip-flop hub
Price
Cons-
Need better brakes (but easily replaceable)
Weight can be little lighter
pedals is abit weak
Crank isn’t the best (but acceptable)
I can’t belive the poor pre assembly of the bike is even an issue for anyone. Who buys a bike and rides it as is? Who even buys a bike pre built anyways? Maybe I’m too deep in bmx or something but if you buy a new bike, you definitly want to take it apart and put it back together properly before riding it. Or maybe all these fixie hipsters writing about these bikes don’t own tools and don’t want to get greasy.
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I guess if it gets more people riding that’s a good thing, but the Cachet sounds like a piece of crap to me. And then there’s the whole Walmart issue and my vow to disown anyone I know who shops there.