YETI coolers are notoriously big and burly. But with the addition of wheels, the brand hopes to make them easier to ‘haul.’
About a decade ago, the Tundra launched the YETI brand into the public eye. The rotomolded hard-side cooler proved formidably tough and adept at maintaining ice for days.
And the only seeming drawback – its unwieldy bulk – became a hallmark of the YETI brand’s quality. But this month, the Austin-based cooler manufacturer announced a more mobile version of its iconic hard-side Tundra, the Tundra Haul. With two wheels and a handlebar, the Haul aims to make it easier to move a cooler loaded with 55 pounds of ice.