After liquidating, going out of business, and then reforming under new leadership, Poler is back. Here’s what you’ll find from the new-look Camp Vibes brand.
At long last and against all expectations, Poler has reemerged from brand death — almost as suddenly as it departed.
Less than a year after going dark with little notice, Poler (somewhat cryptically) announced last month it would return under new leadership, and with new products. But the brand also promised it would adhere to its “fun, quirky, practical, disruptive, and adventurous” roots.
Today, the lights officially went back on, as Poler’s e-commerce site and a single flagship retail store in Portland, Oregon, opened for business. Check out some of the key new products below.
New 2020 Poler Gear
Just in time for the holidays, Poler has a fresh, if small, selection of new gear. Some of it harkens to the brand’s first life (think: the wearable Napsack sleeping bag). But the brand also previously announced the “biggest changes to gear and apparel will come in spring 2021.”
Poler Napsack: $125
This is “one of the best examples of human innovation since sliced bread” — at least, according to Poler. The Napsack was one of the products that initially put Poler on the “outdoor stuff” map. Definitely unusual, this sleeping doubles as a wearable, um … thing.
Zippers at the shoulders let you stick your arms out while the bottom cinches shut — or loosens open — so you can “hike it up to your waist, cinch it, and wear it like a puffy coat around the campfire.”