In Europe, Asia, and around the world Jack Wolfskin is a leading outdoor brand. Here in the United States, few enthusiasts have heard the name.
With sales exceeding $390 million in 2014, Jack Wolfskin is a bit of a sleeping giant to U.S. consumers. Founded in 1981, the company is based in Germany and dominates as the largest outdoor brand in its home country, Austria, and Switzerland. In China, it’s one of the top-three brands in the outdoors.
We dug in for a bit more context on Jack Wolfskin, which is looking to make waves in the U.S. market beginning this year.
Jack Wolfskin Facts
- Headquarters: Idstein, Germany
- Employees: 1,000+
- 2015 sales: $390,000,000
- Retail Stores: 928 worldwide
- Online sales in U.S. via Zappos
- Sustainability: ISPO Eco Achievement Award 2016, Fair Wear Foundation Leader
Product Lineup
Originally, Jack Wolfskin began with its own apparel and equipment line. Sleeping bags, softshell jackets, hiking pants, and tents formed the early years. In 1999, the brand expanded into the footwear market, adding hiking, trail-running, and water shoes to its lineup. Now, the brand makes apparel, footwear, and equipment for men, women, and kids.
Apparel
Texapore is Jack Wolfskin’s waterproof, windproof, and breathable fabric. With three Texapore renditions — Texapore, Texapore Softshell, and Texapore Air — the brand’s apparel line is diverse, ranging from lightweight wind-shells to bombproof rain jackets.
The Gravity Flex Jacket is one of the brand’s premier jackets, a lightweight, stretchy, weatherproof softshell jacket for alpine mountaineering.
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Equipment
Footwear
U.S. Online Retailers
Sustainability Leader
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