‘We Are The Rider,’ Cannondale’s Design Team Says — And Proves It

In this clip, Cannondale brings us behind the scenes to show off the folks that make the brand tick — athletes, engineers, designers, and marketers.

Cannondale says that “the ride comes first” for everyone involved on its design team. They share a common objective based on their athletic roots, which is to create bikes that people want to ride.

And that’s the thing about designing outdoor equipment: it can’t all be spreadsheets and data. If nobody wants to ride the ride, it doesn’t matter how perfect the spec sheet looks.

Cop some feel-good work vibes as the Cannondale team sends it in Germany’s Black Forest, located minutes from its R&D facility.

Cannondale Mountain Bike Manager Travis Tomczak spoke adroitly to the team’s “ride first” concept. “It keeps us designing bikes for the rider because we are the rider,” he said in a press release.

Cheers to that — let’s do a ride!

Runtime: 2 minutes

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Sam Anderson
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Sam has roamed the American continent to follow adventures, explore natural wonders, and find good stories. After going to college to be a writer, he got distracted (or saved) by rock climbing and spent most of the next decade on the road, supporting himself with trade work. He's had addresses in the Adirondack Mountains, Las Vegas, and somehow Kansas, but his heart belongs in the Texas hill country.

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