What Tariffs? Nissan Cuts Prices of Two SUVs Amid ‘Challenging’ Market

Here’s a bit of news we never saw coming: In a market where new vehicle prices seem to climb by the month, and where tariffs threaten to bump MSRPs even higher, Nissan has done something completely different. It has just slashed the prices of two of its most popular crossovers. Nissan price cuts bring down the Rogue and Pathfinder by as much as nearly $2,000.

Slow-Selling Rogue Sees Largest Price Cuts

The new Nissan price cuts affect the compact Rogue the most. That model has been slashed by as much as $1,930. That’s for the Rogue Rock Creek, the one readers of this site are probably the most interested in. It comes with all-terrain tires, a tubular roof rack, and slightly more rugged styling.

Nissan’s midyear price cut brings the Rock Creek trim down from $35,420 to $33,490 before destination. Other cuts include a $1,380 reduction for both FWD and AWD SV grades, $1,000 for SL, and $930 for the Platinum trim.

Rock Creek is new for 2025, but other models are now more affordable than they were in the 2024 model year. It’s exceptionally rare to see such cuts year over year, and almost unheard of in the middle of a model year.

Pathfinder Offers More Value Than Before

Nissan price cuts benefit customers looking at the larger Pathfinder crossover as well. The largest price cut on the model is $1,170, which brings down the price of SL and Platinum models. Rock Creek, which on Pathfinder also comes with suspension changes to help boost its capability, is down $670 to $44,490. That’s not quite cheaper than 2024 model, but it is now only $20 more.

In the new pricing announcement, Nissan said that “pricing reductions across all grades for both models will boost affordability for customers facing a challenging car-buying landscape.” It should also help it boost sales of the two models.

Prices Are a Quick Response to Shifting Sales

Just hours after the pricing announcement, Nissan revealed its first-quarter sales figures. The Pathfinder was nearly flat at 19,661 units in the quarter, but the Rogue saw sales plunge 31.5% to 62,102. At the same time, sales of the Sentra sedan shot up 36.1%, and the larger Altima went up 25.3%, while sales of the new Kicks nearly doubled.

Those shifts show that buyers are becoming very price-sensitive and shifting very quickly to lower-priced models. It’s also important to note that the Nissan price cuts are just that. New MSRPs and not a discount, meaning there are still other possible discounts available.

As of publishing, Nissan is offering as low as 2.9% APR and $1,000 cash back on Rogue Rock Creek on top of the price cut.

Nissan builds the Pathfinder and most of the Rogues sold in the U.S. at its plant in Tennessee. That should help shield them from some of the effects of 25% tariffs on imported vehicles and components set to come into effect today.

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